by Wendy Alpine | Aug 25, 2016 | Branding, Case Studies
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business: 9 Ways Your Case...
by Wendy Alpine | Apr 13, 2016 | Branding, Marketing, Public Relations
If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your...
by Wendy Alpine | Jan 13, 2016 | Marketing, Public Relations, Social Media
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and...
by Wendy Alpine | Apr 24, 2015 | Media - Internet, Public Relations, Social Media, Wendy Alpine
{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? How do you catch the media’s eye? Here are 4 simple tricks: Become a blogging...
by Wendy Alpine | Feb 17, 2015 | Branding, Media - Internet, Public Relations, Social Media, Wendy Alpine
{ 4:45 minutes to read} Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits: Establish brand recognition Build trust and credibility Gain more exposure Increase website traffic (by including...