Public Relations with Alpine Communications in Atlanta, GA
Press Releases, Press Kits and Other PR Collateral in Atlanta
Public relations encompasses many things, but it all starts with the press release. While many articles have questioned the value of the press release, it still remains an essential part of a press kit and PR campaign. As a leading Atlanta public relations firm, we have written hundreds of press releases for clients across diverse industries, including healthcare, technology, digital health, and HR technology. Whether it’s an Atlanta press release or one that is national in scope, our press release writers have the experience and skill to get your company noticed.
A press release’s sole purpose is to tell the media about your company’s news. It often can be about hiring, product launches, funding announcements, or awards. It should be written in what’s called Associated Press, or AP style. Press releases are often distributed through newswire organizations like PR Newswire, PR Web and Business Wire, but they often need to be pitched to individual media to get picked up.
Every press release includes a Boilerplate paragraph that talks about what your company does, how it’s different, where it’s located, how long you’ve been in business and your website. While the Boilerplate is a short paragraph, it takes skill to write and should be no longer than 150 words.
Other press kit materials include:
Fact sheets give a quick snapshot about your company. Many companies are using infographics instead because more and more reporters are relying on visual content to tell a story. Fact sheets should include: number of years in business, number of offices, number of clients served, milestones/accomplishments, and leadership team.
A well-written bio is another essential press kit element. If there’s more than one bio, it must be consistent with the others. Today, companies are eschewing the standard bio format for an interview-style or fun, personalized bio that is informative and entertaining.
Bylined articles get the word out without sounding promotional. In fact, a good bylined article can’t sound promotional or an editor will reject it. An effective bylined article includes research, facts and figures, a common challenge faced by business and solutions to the problem. We have written bylined articles for Atlanta companies that have been placed in national trade and business publications.
Case studies are another important tool in the PR tookit. They’re also called customer success stories. They can be in print or video format, or both. A case study lets the customer do the talking and provides a third-party endorsement of your product.