by Wendy Alpine | Aug 28, 2020 | Marketing, PR and COVID-19, Public Relations
Recently I had the opportunity to talk about Communications Strategies during COVID-19 for the food industry. Since March 2020, we have been in unprecedented times that have impacted employees and employers across the country. From face masks to social...
by Wendy Alpine | Feb 16, 2020 | Food Industry
HPP Coming to a Grocery Store Near You High pressure processing (HPP) is becoming increasingly popular for food and beverage manufacturers who want to keep their food safe, nutritious and tasting great. What is HPP? High pressure processing (HPP) is a food...
by Wendy Alpine | Aug 10, 2017 | Press Release, Public Relations, Social Media
Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there...
by Wendy Alpine | Aug 9, 2017 | Public Relations
Eye-catching stunts always gain attention when it comes to PR, but the question is, will they gain good PR or bad PR? This year’s Discovery Channel Shark Week started off a little differently than ones before, as Michael Phelps was set to race a great white shark, one...
by Wendy Alpine | Jul 13, 2017 | Public Relations, Social Media
The days are longer, the weather is warm and it’s finally beach season. For many, summer means freedom and not a care in the world. However, for many businesses, summer can mean less revenue coming in. Follow these 5 PR Tips to break out of your slump and help...
