In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. Read More
Choose a PR firm to help increase brand awareness for your business.
When it comes to promoting your company, it is important to choose a PR firm to help grow your business. Read More
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More
If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.
The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. Read More
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. Read More
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. Read More
There are some companies out there who believe that PR is little more than free advertising. However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a monetary investment as well. Read More
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. Read More
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. You want to create cultivate conscientious marketing content while showing people what you can do for them. To help you create the most successful approach, here are some tips to incorporate in your 2017 marketing content strategy. 1. Determine what ap…
Did You Know that…? · 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015) · 794 million users login daily via a mobile device (Facebook Investor Report, November 2015) · 23% of adult Int…image from flickr.com
Did you know?
Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. It’s not enough to simply put it on everything you do – though that is necessary- you must use it to reach your targeted clients, and do so through well thought out methods.
As Charles Koppelman of CAK Entertainment (they manage well-known stars such as Jennifer Lopez, Nicki Minaj, and Adam Levine) states, “In busi…
Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there are many free resources available to get you started.
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When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, …
