In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. Read More
Choose a PR firm to help increase brand awareness for your business.
When it comes to promoting your company, it is important to choose a PR firm to help grow your business. Read More
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More
If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.
The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. Read More
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. Read More
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. Read More
There are some companies out there who believe that PR is little more than free advertising. However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a monetary investment as well. Read More
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. Read More
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Did you know?
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Sure, the ways that we consume information have changed, but traditional marketing should still be an important part of your business.
Not sure? Consider this:
The average person listens to a minimum of 
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At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. When I saw the book, the first thing I thought was what a great PR tool! He could use this to promote his business and establish himself as a thought leader in investing and today’s economy.
But like many business owners, he didn’t know how to promote the book or h…
I recently shared my expertise in branding and public relations in two published articles.
In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s article, “Playing Big – How Small Comp…
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. However, social me…
While you may know a company blog is important, sometimes having the time or inspiration is not so easy.
To be a 
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, …