by Wendy Alpine | May 30, 2017 | Marketing, Public Relations
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR...
by Wendy Alpine | Apr 6, 2017 | Public Relations
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several...
by Wendy Alpine | Mar 9, 2017 | Media - Internet, Media - Newspaper, Media - Television
Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Today, being in the news can have global affects and can be accomplished quicker...
by Wendy Alpine | Dec 28, 2016 | Advertising, Marketing
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. You will learn the difference and it may inspire you to learn some new...
by Wendy Alpine | Sep 9, 2016 | Case Studies, Marketing
Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency...