Talenya is a recruitment technology company that use AI and machine learning to source candidates for hard-to-fill jobs. Formed in 2016 in Israel, with a U.S. office in 2017, Talenya was looking for a U.S.-based PR firm with expertise in HR technology that could help them increase brand awareness and secure media articles. Read More
Case studies are an excellent way to present your company in a positive light, in the media and as marketing collateral. They describe how a customer’s business has benefited from using your product (or service). A case study is an account of an activity, event or problem that contains a real or hypothetical situation and includes the complexities you would face in the workplace. Case studies are used to help you see how the complexities of business influence decisions.
A good case study has the following features:
- It is taken from real life (true identities may be concealed).
- It consists of many parts and each part usually ends with problems and points for discussion. There may not be a clear cut off point to the situation.
- It includes sufficient information for the reader to treat problems and issues.
- It is believable for the reader (the case contains the setting, personalities, sequence of events, problems and conflicts)