by Wendy Alpine | Nov 8, 2016 | Marketing, Public Relations
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of...
by Wendy Alpine | Oct 25, 2016 | Public Relations
There are some companies out there who believe that PR is little more than free advertising. However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a...
by Wendy Alpine | Oct 10, 2016 | Public Relations
If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. This is because, public relations (PR) is – as defined by Public...
by Wendy Alpine | Aug 10, 2016 | Public Relations
When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online....
by Wendy Alpine | Jun 10, 2016 | Public Relations
When many people have a website created it is with the mindset that once it is finished, all you need to do is add the occasional blog post or picture and that is it. However, this is not the case. For a website to be truly functional, then it is necessary to...
by Wendy Alpine | Apr 13, 2016 | Branding, Marketing, Public Relations
If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your...
