Public Relations Category

Why Your Company Should Have Case Studies

Posted on: August 10th, 2016 by Wendy Alpine

Education concept: Case Study and Gears icon on green road (highway) sign, clear blue sky background, 3d render

When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. Read More

11 Tips for Lead Generation

Posted on: June 10th, 2016 by Wendy Alpine

june 1

When many people have a website created it is with the mindset that once it is finished, all you need to do is add the occasional blog post or picture and that is it. Read More

9 PR Tips for Standing out from the Crowd

Posted on: April 13th, 2016 by Wendy Alpine

color run, girls If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. Read More

6 Ways to Get the Most Mileage from Your Media Placement

Posted on: March 25th, 2016 by Wendy Alpine

black sports carAfter working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More

Which is Best: Traditional Media or Social Media?

Posted on: February 24th, 2016 by Wendy Alpine

Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media.

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Can Your Business Afford Not to Do PR?

Posted on: February 10th, 2016 by Wendy Alpine

"happy girl in front of building"When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. Read More

How PR Can Help Create Buzz about Your Business and Generate Inbound Leads

Posted on: January 13th, 2016 by Wendy Alpine

Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. Read More

3 Differences between PR and Marketing

Posted on: December 18th, 2015 by Wendy Alpine

At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. Read More

New Year, New PR: 7 Public Relations Resolutions for 2016

Posted on: November 25th, 2015 by Wendy Alpine

"leaping from 2015 to 2016"

As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Read More

10 Reasons to Hire a PR Firm

Posted on: November 12th, 2015 by Wendy Alpine

pr firmIf your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and expertise in such a way as to propel your company forward. Read More

Testimonials

social media toolbelt francis-moran dot comWhen it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. However, social me…
7 Tools for Social Media Marketing

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