Why Does My Business Need PR?

Posted on: October 10th, 2016 by Wendy Alpine

Public Relations Atlanta

If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. This is because,  public relations (PR) is – as defined by Public Relations News- “The management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

Benefits of PR for Business

When you opt to work with a PR team, their focus is to make you the focus. They will use a variety of methods – Press Releases, social media, advertising campaigns, social events, etc. – to get your company in the forefront of your industry as well as in the public arena so you can spend time handling the daily responsibilities of being a business. In working with a PR company, you will discover the following benefits:

·         Credibility – Today’s consumer is more informed than ever before. They are researching social media, newspapers, asking for customer reviews and checking other sources before making a purchase. A PR team will work to ensure that the information out there shapes public opinion in your favor.

·         Crisis Management – In the event that you get a negative review, are part of an embarrassing publicity scenario or any other type of negative situation, a PR firm can help position your company for the best possible outcome.

·         Continued Exposure – We all know that people often spend more time keeping up with the negative than the positive, so when something good happens it is not abnormal for the good news to be overlooked. A PR team will work to promote positive exposure and let people know what is happening via social media, review sites, blog posts, and beyond.

·         Social Media – Many companies recognize the importance of social media, but do not have the time to make the posts.  A PR firm can manage your various social platforms for you and see that your content is timely and relevant, thus keeping your organization ranking higher in search results.

·         Value – Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” Mr. Gates understood that having a PR team that would work to establish editorial coverage and thus improve the public perception of your business would enhance and supplement your marketing approach. A PR team can help you create the image that will increase your sales and boost your reputation.

While you may run a successful business and be great at meeting people and selling your services, that is not enough to build a company that has a greater reach than you can imagine.  To truly extend the reach of your company’s influence and customer base, you need to work with a team of professionals who can execute a plan of action that garners the public’s attention. Sure, you can make some headway on building your company on your on, but to truly grow you need a PR firm that can tell a story that draws people in.

The Alpine Communications team is skilled in listening to you, gaining an understanding of what you have to offer and then creating a story that helps your business increase. Don’t just rely on yourself, get a team behind you, who will work to move your company ahead.

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Testimonials

“Wendy has been a fantastic addition to the Health IT Leadership Summit marketing committee. Via her media and public relations expertise, she has helped raise the profile of the event, which in turn helped us achieve record attendance. I look forward to further collaboration with Wendy.
Jennifer DennardDigital DivaHIStalk

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