Marketing Category

9 Ways to Make Your Branding Efforts Personal

Posted on: May 11th, 2016 by Wendy Alpine

BrandYour brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More

5 Reasons to Blog

Posted on: April 26th, 2016 by Wendy Alpine

keyboard blog Atlanta,GAWhile you may know a company blog is important, sometimes having the time or inspiration is not so easy.

To be a great blogger, you need to understand your audience, convey useful information, write engaging content, and most importantly, constantly come up with blog ideas. Read More

9 PR Tips for Standing out from the Crowd

Posted on: April 13th, 2016 by Wendy Alpine

color run, girls If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. Read More

6 Ways to Get the Most Mileage from Your Media Placement

Posted on: March 25th, 2016 by Wendy Alpine

black sports carAfter working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More

Can Your Business Afford Not to Do PR?

Posted on: February 10th, 2016 by Wendy Alpine

"happy girl in front of building"When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. Read More

How PR Can Help Create Buzz about Your Business and Generate Inbound Leads

Posted on: January 13th, 2016 by Wendy Alpine

Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. Read More

5 Social Media Trends for 2016

Posted on: December 22nd, 2015 by Wendy Alpine

image from flickr.com

Did You Know that…?

· 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015)

· 794 million users login daily via a mobile device (Facebook Investor Report, November 2015)

· 23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015)

· 400 million registered users are on LinkedIn (LinkedIn, December 2015)

· There are nearly 200 million active Google+ users (Business Insider, January 2015)

· 59% of Instagram users are on the platform daily, including 35% who visit several times a day. Read More

3 Differences between PR and Marketing

Posted on: December 18th, 2015 by Wendy Alpine

At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. Read More

Testimonials

Wendy Alpine of www.alpinepr.com shares some thoughts she learned from a seminar Disney conducted on their business philosophy.While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a “mouse” with a business-savvy mind. At least that’s what I learned when I recently attended their seminar, “Disney’s Approach to Business Excellence.” It was a daylong program to give business people…

What Can Businesses Learn from Mickey Mouse?

Monthly Newsletter

Subscribe To Our Newsletter

Each month, you'll receive educational blogs and PR tips for business.

(404) 641-6170