Is Your Content Marketing Approach Working for You?

Posted on: September 9th, 2016 by Wendy Alpine

snip_20160912164125Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image.

Content marketing is best done by implementing a strategy designed to create a synergistic approach to promoting your website and brand throughout your industry. It is typically more cost-effective than outbound marketing, as it uses materials you have already developed and helps open a dialogue between you and your customers. Having said that, you can check out the ringless voicemail benefits here which is just one form of outbound marketing and can be very successful if done right.

Alpine Communications has worked with many companies to create customer success stories, ebooks and bylined articles that we use to pitch stories to the media to show third-party endorsement of company products.

We wrote this case study for a client that’s using it on its website to help with SEO and brand awareness.

Here’s another article we developed with the head of marketing that we placed in a staffing blog.

In fact, a study by Demand Metric found that content marketing can help you generate three times as many leads as traditional outbound marketing tactics, but can cost as much as 62% less.

How Can Content Marketing Help Your Business?

If you are not sure of the value of content marketing, take a few minutes to see how your approach to promoting your company stacks up to the following benefits.

Brand Awareness

Sometimes the main reason business you’re not getting leads is because people don’t know you are there. Tools such as Buffer, social media platforms and others are prime ways to let people know you exist.


Not everyone loves to write blog posts. Thankfully, content marketing is more than just blogs. It can also be visual content such as infographics, videos, tutorials, podcasts, video interviews, and many other non-written methods of engaging with consumers.

Better Visibility

Because you are doing more to add content to your website, your site is going to rank higher in search engine results. However, it’s not as much about quantity as it is quality. Be sure that the material you post is engaging, informative and properly added to your site. Don’t forget to use your company’s keywords as part of the descriptions, tags, and meta data when content is added to your website!

Know Your Audience

For your content marketing strategy to work, you must take the time to know your audience. Create succinct and reliable buyer personas based on data you have collected. Once you have this information, creating content that gets the attention is much easier.

Highlights Your Product/Services Unique Benefits and Features

Don’t just “talk” about your product, show people what makes yours different from everyone else. Use a unique approach, show them why they need it, tell a story. The sky is the limit, just be creative – or hire someone to do that for you.

Be Specific

If your brand has a specific focus or perspective, create a content marketing approach that highlights what makes you different from the others. This also helps you build authority in your field versus someone who knows a little about a lot of things.

If your current approach to marketing your business is not all that you want it to be, give the Alpine Communications team a call today to learn how we can help you be successful with your content marketing. We have the tools you need, a team of people who want to see you succeed, and a strong understanding of how to take your business from just okay, to fantastic. We look forward to hearing from you.

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