by Wendy Alpine | Nov 25, 2016 | Market Research, Marketing
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. You want to create cultivate...
by Wendy Alpine | Mar 10, 2015 | Advertising, Market Research, Media - Internet, Social Media, Wendy Alpine
By Stacy Williams, CEO, Big Drum {3:36 minutes to read} Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’...
by Wendy Alpine | Jan 9, 2015 | Market Research, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
[Time to Read: 4.8 mins] It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider: Industry Targeting Industry targeting is a great way to reach...
by Wendy Alpine | Sep 22, 2014 | Advertising, Branding, Market Research, Wendy Alpine
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero. Apparently, juice sales are down 22% because of a disease called citrus...
by Wendy Alpine | Aug 25, 2014 | Advertising, Market Research, Public Relations, Wendy Alpine
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit...
by Wendy Alpine | Apr 17, 2013 | Advertising, Market Research, Media - Newspaper, Public Relations, Wendy Alpine
Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.” ZZZZzzzzzzz. With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000...
