Market research Category

7 Tips for Choosing the Right Marketing Content

Posted on: November 25th, 2016 by Wendy Alpine

qtq80-E5mAGMIf you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. Read More

Using Display Advertising as a Content Distribution Network

Posted on: March 10th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Using Display Advertising as a Content Distribution Network by Wendy Alpine{3:36 minutes to read}  Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’ pain points at different stages of their buy cycles. Read More

New Year, New PR: 3 Ways to Promote Your Business

Posted on: January 9th, 2015 by Wendy Alpine

[Time to Read: 4.8 mins]

It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:Depositphotos_51313007_xs-300x200

Industry Targeting

Industry targeting is a great way to reach your target customer. Read More

How to Revitalize a Brand? Try Making it a Superhero

Posted on: September 22nd, 2014 by Wendy Alpine

Superman, Ironman, Captain America, and...Captain Citrus? Watch for This New Superhero! by Wendy AlpineTo combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.

Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are drinking less of it. Read More

“PR Chicks” Hatch Some Great Ideas, But Often Don’t Get the Credit

Posted on: August 25th, 2014 by Wendy Alpine

"PR Chicks" Hatch Some Great Ideas, but Often Don't Get the Credit by Wendy AlpineSo at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s success. Read More

Spruce Up Your Press Release with These Five Tips

Posted on: April 17th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of www.alpinepr.com shares 5 tips on how to make your press release stand out.Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.”  ZZZZzzzzzzz.

With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000 words, the press release needs to stand out, dare I say – sing – to set your company apart from the competition and escape a reporter’s delete button. Read More

Having Your Cake and Placing It, Too!

Posted on: April 3rd, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications (www.alpinepr.com) shares her method of getting a company into a front-page news story that people will want to read.Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Read More

When Zombies Are At Your Door: CDC Campaign Offers Surprising, Effective PR Tactic

Posted on: October 1st, 2012 by Wendy Alpine

Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public’s attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency alerts and preparedness and I was asked to post it. Read More

7 Differences Between Advertising and Public Relations

Posted on: August 3rd, 2012 by Wendy Alpine

Wendy Alpine discusses the differences and benefits of both advertising and public relationsAs I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?” People will comment on our great PR when it is actually a paid ad. Read More

Testimonials

june 1 When many people have a website created it is with the mindset that once it is finished,  all you need to do is add the occasional blog post or picture and that is it. However, this is not the case. For a website to be truly functional, then it is necessary to frequently update it – but those…
11 Tips for Lead Generation

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