by Wendy Alpine | May 11, 2016 | Branding, Marketing
Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. It’s not enough to simply put it on everything you do – though that is necessary- you must...
by Wendy Alpine | Apr 26, 2016 | Marketing, Networking, SEO
While you may know a company blog is important, sometimes having the time or inspiration is not so easy. To be a great blogger, you need to understand your audience, convey useful information, write engaging content, and most importantly, constantly come up with blog...
by Wendy Alpine | Apr 13, 2016 | Branding, Marketing, Public Relations
If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your...
by Wendy Alpine | Mar 25, 2016 | Marketing, Media - Internet, Media - Newspaper, Public Relations
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Believe it or not,...
by Wendy Alpine | Mar 9, 2016 | Public Relations
How often do your think about PR and how it affects your business? As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. You don’t have movie star status or world recognition so it is up to you...
