6 Ways to Get the Most Mileage from Your Media Placement

Posted on: March 25th, 2016 by Wendy Alpine

black sports carAfter working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Believe it or not, there are a variety of actions you can take to ensure that your content is not just noticed, but truly garners the attention you want.

Having great PR can make all the difference between a company that may not have been heard of, and one that is a recognized industry name. Use these tips to help get more mileage from every media placement and PR piece you create.

1. Drive Engagement by Socializing Your Media Placement– We all know the value of social media for business, but did you know there are certain times that are better than others for promoting content? The best times of the week to post on social media are between 2 and 4 on Wednesday afternoon. Also, be sure to use hashtags wisely. Consider creating one specific to your media placement, and include it with every post.

2 Rev up Interest by Spreading the News in Company Newsletters – Do you have a company newsletter? Then be sure to post links to your media placement from your website, in addition to your blogs, sales events and contest info. You can include an introduction to the placement that may contain a call to action. Strive to be informative, not sales-y. Also, don’t inundate your readers with numerous newsletters, as this will not get you the results you want.

3. Turn on the Power with Screen Shots in Your Social Channels – Before social media, companies would frame news articles about their company and place them on the office/lobby walls. Today, you can screen shot newsworthy events, and then share them on your social media platforms or place them on your website with a link to the original article.

4. Ignite the Sales Force with Third-Party Media Placements to Share with Customers – Include copies of media items in the sales packets that are left with prospective clients or used at trade shows. Keep in mind, third- party endorsement adds more credibility to your PR marketing. However, be sure to have permission to reprint anything you did not create/write.

5. Trick Out Your Email Signature with a Media Placement Link. Don’t just sign off when writing a newsletter or email. Add the media placement or other content and place it below your contact information. Other things to use include a customer testimonial or company white paper. Email signature lines are often overlooked as a way to promote your brand!

6. Turbo Charge Your Website with an Up-to-Date Press Room – Be sure your website has a Press Room and include the media placements and press releases there. Make sure you update the site with the latest press releases and media placements. No press releases or placements make your company look like nothing’s going on. Would you want to do business with you?

Learning how to leverage each piece of PR marketing is a vital skill that can benefit your company. Fortunately, you don’t have to know every element of the process – that’s where the Atlanta Alpine Communications team can help. Rather than spending time on all the PR marketing and media placements for your company, talk to an Alpine specialist today. We are here to turbo charge your business and help you be more successful than ever before.

Want to be in the fast lane? Let us help you zoom to PR success.

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“In all of our dealings, Wendy was friendly, quick, informed, helpful, reliable and professional.
Michael Elliott KanellEconomics writerAtlanta Journal-Constitution

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