by Wendy Alpine | Aug 25, 2014 | Advertising, Market Research, Public Relations, Wendy Alpine
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit...
by Wendy Alpine | Aug 12, 2014 | Public Relations, Wendy Alpine
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. The first few days went off without a hitch – he woke up by himself and got on the bus. When he came home from...
by Wendy Alpine | Jul 24, 2014 | Public Relations, Social Media, Wendy Alpine
Starbucks is a company that seems to be always reinventing itself. Their latest announcement was that they’re providing free tuition for employees who want to pursue a college education. The news earned them a good bit of publicity, including Jon Stewart interviewing...
by Wendy Alpine | Jun 5, 2014 | Advertising, Media - Internet, Public Relations, Social Media, Wendy Alpine
Companies, whether Business to Business (B2B) or Business to Consumer (B2C), are always looking at fresh approaches to promote their business. I recently came across this article from MediaPost about Boost Mobile and their innovative “Spokesbattle” campaign to select...
by Wendy Alpine | May 2, 2014 | Advertising, Public Relations, Wendy Alpine
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and...