by Wendy Alpine | Jan 19, 2015 | Media - Internet, SEO, Social Media, Wendy Alpine
By Stacy Williams, CEO, Big Drum Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. You can achieve...
by Wendy Alpine | Jan 9, 2015 | Market Research, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
[Time to Read: 4.8 mins] It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider: Industry Targeting Industry targeting is a great way to reach...
by Wendy Alpine | Dec 3, 2014 | Public Relations, Wendy Alpine
I read a great article on LinkedIn from Lucy Marcus, CEO, BBC columnist, and host of Reuters “In the Boardroom with Lucy Marcus.” It pointed out that with all the breaches in data going on, perhaps one of the easiest and least thought of ways to spill the company...
by Wendy Alpine | Nov 18, 2014 | Advertising, Public Relations, Social Media, Wendy Alpine
“What does Alpine Communications do?” I’m often asked at networking meetings. When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain what...
by Wendy Alpine | Sep 22, 2014 | Advertising, Branding, Market Research, Wendy Alpine
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero. Apparently, juice sales are down 22% because of a disease called citrus...