American Idol for B2B

Posted on: June 5th, 2014 by Wendy Alpine

American Idol for B2B By Wendy AlpineCompanies, whether Business to Business (B2B) or Business to Consumer (B2C), are always looking at fresh approaches to promote their business. I recently came across this article from MediaPost about Boost Mobile and their innovative “Spokesbattle” campaign to select a spokesperson. They’re using a reality TV approach to coach the two aspiring spokespeople and letting consumers choose the winner. With the crowded mobile phone market, Boost Mobile came up with a fun and interactive approach that gets people involved in the brand.

I love this statement from their marketing director:

The idea of having consumers decide the company’s next spokesperson is an outgrowth of Boost Mobile’s “Unwronged” positioning, which put the brand in the role of consumer advocate, outlining the wrongs committed by others in the wireless industry along with a promise not to act the same way, (Peiti) Feng says.

It got me thinking. How can B2B companies do something fun and interactive? Most of the marketing they do is tried-and-true, and a little boring: fact sheets, case studies, press releases, white papers. Why couldn’t a B2B company come up with a similar campaign aimed at their target market? Couldn’t you see this promoted at trade shows, via YouTube videos and other social media channels?

Drop us a line and let us know what you think would work for your B2B company.

Wendy Alpine of
Wendy Alpine
Phone: 404-641-6170
Fax: 404-806-5316

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