In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. Read More
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More
Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media.
{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool. Read More
{ 4:45 minutes to read}
Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:
Establish brand recognition
Build trust and credibility
Gain more exposure
Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website)
By Stacy Williams, CEO, Big Drum
Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. Read More
I read a great article on LinkedIn from Lucy Marcus, CEO, BBC columnist, and host of Reuters “In the Boardroom with Lucy Marcus.” It pointed out that with all the breaches in data going on, perhaps one of the easiest and least thought of ways to spill the company beans is talking in public places. Read More
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s success. Read More
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”
– Public Relations News
Public relations can mean many things. Read More
Did you know?
If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your industry, rather than the one that stands out from the crowd.
Of course, there are many different approaches to successful PR marketing. You may choose to focus on social media, rely on press releases, or utilize any number of social med…
Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. It’s not enough to simply put it on everything you do – though that is necessary- you must use it to reach your targeted clients, and do so through well thought out methods.
As Charles Koppelman of CAK Entertainment (they manage well-known stars such as Jennifer Lopez, Nicki Minaj, and Adam Levine) states, “In busi…
Something exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. There’s an alternative that has a far-reaching scope – a well-written press release.
While the press release may be seem old school to some, it’s still an important PR tool. The press release (also known as a press statement, news release, or media release) is an opportunity to connect to the audiences you care about, …
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR is distinguished as being …
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out.
As Oscar Wilde once said, “The only thing worse than being talked …
Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there are many free resources avail…
