In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. Read More
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More
Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media.
{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool. Read More
{ 4:45 minutes to read}
Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:
Establish brand recognition
Build trust and credibility
Gain more exposure
Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website)
By Stacy Williams, CEO, Big Drum
Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. Read More
I read a great article on LinkedIn from Lucy Marcus, CEO, BBC columnist, and host of Reuters “In the Boardroom with Lucy Marcus.” It pointed out that with all the breaches in data going on, perhaps one of the easiest and least thought of ways to spill the company beans is talking in public places. Read More
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s success. Read More
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.“
– Public Relations News
Public relations can mean many things. Read More
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.“– Public Relations News
Did you know that…. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads. A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which produces 27 million pieces of content e…
Recently Twitter released a new app called Periscope. This new app is designed for live video streaming and offers a chat function for easy interaction, and the ability to save your videos for up to 24 hours. As with other social media platforms, you can build followers; these followers are notified anytime you use Periscope, and can choose to join the live session, or to watch it later.
Alpine Communications has been having fun using Periscope for the last couple of months. I “scope” as 
While marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews. As Matt Parsons of PowerReviews states, “The more feedback retailers can obtain to shed light on the motivation for purchase, the better success they’ll have in marketing their products and building buyer confidence.”
Still not sur…
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Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. It’s not enough to simply put it on everything you do – though that is necessary- you must use it to reach your targeted clients, and do so through well thought out methods.
As Charles Koppelman of CAK Entertainment (they manage well-known stars such as Jennifer Lopez, Nicki Minaj, and Adam Levine) states, “In busi…
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.
The common denominator: It’s all about getting the message out about what you have to offer and why someone n…
If your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and expertise in such a way as t…