by Wendy Alpine | Sep 22, 2014 | Advertising, Branding, Market Research, Wendy Alpine
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero. Apparently, juice sales are down 22% because of a disease called citrus...
by Wendy Alpine | Aug 12, 2014 | Public Relations, Wendy Alpine
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. The first few days went off without a hitch – he woke up by himself and got on the bus. When he came home from...
by Wendy Alpine | May 2, 2014 | Advertising, Public Relations, Wendy Alpine
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and...
by Wendy Alpine | Feb 14, 2014 | Public Relations, Wendy Alpine
Ravi Mikkelsen, CEO of HR tech startup jobFig, understands the powerful role public relations can play in getting the word out about your company. “I see how PR can be critical for tech-oriented startups that don’t have the skills or language necessary to communicate...
by Wendy Alpine | Dec 11, 2013 | Advertising, Health IT, Public Relations, Social Media, Wendy Alpine
Today, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated. But a start-up company in Atlanta is hoping...
