Why Should I Blog?

One of the questions I frequently get from clients is: “Do I need a blog? What should I blog about?” In fact, that’s what I asked myself when I first started thinking about blogging. But the truth is that in today’s social media driven world, you can’t afford not to...

New Year, New PR – Part 2

In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals: Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way...