Posts Tagged ‘Blogging’

5 Reasons to Blog

Posted on: April 26th, 2016 by Wendy Alpine

keyboard blog Atlanta,GAWhile you may know a company blog is important, sometimes having the time or inspiration is not so easy.

To be a great blogger, you need to understand your audience, convey useful information, write engaging content, and most importantly, constantly come up with blog ideas. Read More

4 Incredibly Simple PR Tricks for Small Business

Posted on: April 24th, 2015 by Wendy Alpine

4 Incredibly Simple PR Tricks for Small Business By Wendy Alpine{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? Read More

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

Read More

Four Ways Content Boosts SEO Results

Posted on: January 19th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Four Ways Content Boosts SEO Results guest blog by Stacy Williams, CEO, Big DrumOur technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. Read More

New Year, New PR: 3 Ways to Promote Your Business

Posted on: January 9th, 2015 by Wendy Alpine

[Time to Read: 4.8 mins]

It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:Depositphotos_51313007_xs-300x200

Industry Targeting

Industry targeting is a great way to reach your target customer. Read More

How to Revitalize a Brand? Try Making it a Superhero

Posted on: September 22nd, 2014 by Wendy Alpine

Superman, Ironman, Captain America, and...Captain Citrus? Watch for This New Superhero! by Wendy AlpineTo combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.

Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are drinking less of it. Read More

My Son, the Pitchman

Posted on: August 12th, 2014 by Wendy Alpine

My Son the Pitchman by Wendy AlpineSo it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. Read More

6 DIY Public Relations Tips for Startups

Posted on: May 2nd, 2014 by Wendy Alpine

“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

– Public Relations News

6 DIY Public Relations Tips for Startups By Wendy AlpinePublic relations can mean many things. Read More

PR Makes a Difference for HR Startup Introducing New Tool to Avoid Bad Hires

Posted on: February 14th, 2014 by Wendy Alpine

PR Makes a Difference for HR Startup Introducing New Tool to Avoid Bad Hires By Wendy AlpineRavi Mikkelsen, CEO of HR tech startup jobFig, understands the powerful role public relations can play in getting the word out about your company.

“I see how PR can be critical for tech-oriented startups that don’t have the skills or language necessary to communicate with the media or their target audience,” said the San Francisco, Calif.-based entrepreneur. Read More

Velocity Medical Ramps Up for PR

Posted on: December 11th, 2013 by Wendy Alpine

Velocity Medical Ramps Up for PR By Wendy AlpineToday, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated. Read More


In the News: Alpine PR Client Lathem Inc. Saves Hospitality Companies Time and Money By Wendy AlpineRead how Alpine PR client Lathem, Inc. saves hospitality companies time and money with their cloud-based time and attendance system. Alpine PR has been helping Lathem promote their products since 2001 when they launched their first automated timekeeping solution that integrates with Quickbooks. http…
In the News: Alpine PR Client Lathem, Inc. Saves Hospitality Companies Time and Money

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