by Wendy Alpine | Jul 15, 2015 | Branding, Public Relations, Wendy Alpine, Women and Leadership
I was excited to attend the second annual Judson Women’s Leadership Conference with my 19-year-old daughter, Jessica, a college sophomore, earlier this month. While it was geared to college students and young professionals, there was great information shared by...
by Wendy Alpine | Apr 24, 2015 | Media - Internet, Public Relations, Social Media, Wendy Alpine
{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? How do you catch the media’s eye? Here are 4 simple tricks: Become a blogging...
by Wendy Alpine | Mar 10, 2015 | Advertising, Market Research, Media - Internet, Social Media, Wendy Alpine
By Stacy Williams, CEO, Big Drum {3:36 minutes to read} Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’...
by Wendy Alpine | Feb 17, 2015 | Branding, Media - Internet, Public Relations, Social Media, Wendy Alpine
{ 4:45 minutes to read} Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits: Establish brand recognition Build trust and credibility Gain more exposure Increase website traffic (by including...
by Wendy Alpine | Jan 19, 2015 | Media - Internet, SEO, Social Media, Wendy Alpine
By Stacy Williams, CEO, Big Drum Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. You can achieve...
by Wendy Alpine | Jan 9, 2015 | Market Research, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
[Time to Read: 4.8 mins] It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider: Industry Targeting Industry targeting is a great way to reach...
