by Wendy Alpine | Feb 7, 2013 | Media - Internet, Social Media, Wendy Alpine
One of the questions I frequently get from clients is: “Do I need a blog? What should I blog about?” In fact, that’s what I asked myself when I first started thinking about blogging. But the truth is that in today’s social media driven world, you can’t afford not to...
by Wendy Alpine | Jan 9, 2013 | Public Relations, Social Media, Wendy Alpine
It’s the New Year!! What resolutions have you made? Have you decided to lose weight? Exercise more? Take more time out for yourself? Here is a list of resolutions that might help maximize your public relations efforts in the year ahead: Outline your promotion goals...
by Wendy Alpine | Oct 17, 2012 | Advertising, Public Relations, Social Media
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished. But as businesses, we have to begin...
by Wendy Alpine | Oct 1, 2012 | Market Research, Media - Newspaper, Media - Television, Public Relations, Social Media
Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public’s attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency...
by Wendy Alpine | Sep 12, 2012 | Advertising, Media - Newspaper, Public Relations, Social Media, Wendy Alpine
Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer relevant?...
by Wendy Alpine | Aug 15, 2012 | Crisis Management, Media - Newspaper, Media - Television, Public Relations, Social Media
By now, we’ve all heard about the Chick-fil-A crisis and the resulting fall-out from CEO Dan Cathy’s comments about same-sex marriage. It sparked a big furor and an intense reaction across the country. Before that, it was the Ralph Lauren U.S. Olympic team uniform...
