by Wendy Alpine | Jul 11, 2013 | Crisis Management, Media - Internet, Media - Television, Public Relations, Social Media, Wendy Alpine
In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities. The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional...
by Wendy Alpine | Jul 2, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a...
by Wendy Alpine | Jun 12, 2013 | Advertising, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper...
by Wendy Alpine | Mar 21, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
In the beginning, there was fear!! What would I say? I’m not that original. Everything I have to say has been said before. How do I begin? I don’t have time to blog! My business is too small. I initially had all those same reservations. I was encouraged to...
by Wendy Alpine | Mar 6, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
Once you’ve made the commitment to blog, the next hurdle is “What do I blog about?” Here are 5 tips for finding or creating interesting blog topics. 1. Follow your industry e-newsletters See what they’re writing about and pick a topic to research, expand and opine...
by Wendy Alpine | Feb 21, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
Blogging can be fun or it can be a drag. If you love to write, try your hand at blogging. If not, find a PR professional who can do it for you. I’ve been blogging for a while, so I wanted to share a few things I’ve learned about how to blog: 1. Be helpful...
