by Wendy Alpine | Dec 9, 2011 | Public Relations, Social Media, Wendy Alpine
A funny thing happened on the way to a conversation with my daughter. She is only 15, but loves cars. Every time we pass a Ford Mustang, she says, “That’s my car.” Never mind that she doesn’t have her learner’s permit yet or that there’s no way she’s getting a Mustang...
by Wendy Alpine | Jun 15, 2011 | Media - Newspaper, Public Relations, Social Media
Since the Anthony Weiner story broke, I’ve been reading stories about other sex scandals among politicians and how they’ve survived. I was thinking how interesting it is that not one of the examples mentioned involved a woman politician. Why is it that you...
by Wendy Alpine | Jun 2, 2011 | Public Relations, Social Media
The recent story concerning Rep. Anthony Weiner and the lewd Twitter picture sent to a college student puts the microscope on how to respond to a social media crisis. Questions have been raised as to whether he mismanaged his response to the situation. Did he...
by Wendy Alpine | Feb 25, 2011 | Public Relations, Social Media
A great PR person is a great storyteller. Simple as that. When I work with clients, I want to hear their stories. Of course, I also want to know what their goals, objectives and expectations are for public relations. That’s a given. But learning their stories is where...
