by Wendy Alpine | Nov 25, 2015 | Advertising, Media - Internet, Public Relations, Social Media
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a...
by Wendy Alpine | Nov 12, 2015 | How-To, Public Relations
If your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and...
by Wendy Alpine | Jul 15, 2015 | Branding, Public Relations, Wendy Alpine, Women and Leadership
I was excited to attend the second annual Judson Women’s Leadership Conference with my 19-year-old daughter, Jessica, a college sophomore, earlier this month. While it was geared to college students and young professionals, there was great information shared by...
by Wendy Alpine | Apr 24, 2015 | Media - Internet, Public Relations, Social Media, Wendy Alpine
{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? How do you catch the media’s eye? Here are 4 simple tricks: Become a blogging...
by Wendy Alpine | Feb 17, 2015 | Branding, Media - Internet, Public Relations, Social Media, Wendy Alpine
{ 4:45 minutes to read} Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits: Establish brand recognition Build trust and credibility Gain more exposure Increase website traffic (by including...
by Wendy Alpine | Jan 9, 2015 | Market Research, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
[Time to Read: 4.8 mins] It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider: Industry Targeting Industry targeting is a great way to reach...
