by Wendy Alpine | Sep 12, 2012 | Advertising, Media - Newspaper, Public Relations, Social Media, Wendy Alpine
Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer relevant?...
by Wendy Alpine | Aug 28, 2012 | Advertising, Public Relations
Public relations can be effective in making or breaking a business. When a company embarks on a new concept or new way of doing business, they may not consider how their internal audiences will react. If you share news about your company with the world before you have...
by Wendy Alpine | Aug 15, 2012 | Crisis Management, Media - Newspaper, Media - Television, Public Relations, Social Media
By now, we’ve all heard about the Chick-fil-A crisis and the resulting fall-out from CEO Dan Cathy’s comments about same-sex marriage. It sparked a big furor and an intense reaction across the country. Before that, it was the Ralph Lauren U.S. Olympic team uniform...
by Wendy Alpine | Aug 3, 2012 | Advertising, Market Research, Media - Newspaper, Media - Television, Public Relations
As I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?”...
by Wendy Alpine | Jul 17, 2012 | Public Relations, Wendy Alpine
If you have a business, product or service, or are doing something new and/or different, you need to communicate that to your audience, whether that audience be consumers, other businesses or employees. One way to do this is through Public Relations. So what is Public...
by Wendy Alpine | Dec 9, 2011 | Public Relations, Social Media, Wendy Alpine
A funny thing happened on the way to a conversation with my daughter. She is only 15, but loves cars. Every time we pass a Ford Mustang, she says, “That’s my car.” Never mind that she doesn’t have her learner’s permit yet or that there’s no way she’s getting a Mustang...
