by Wendy Alpine | Oct 14, 2011 | Media - Newspaper, Media - Television, Public Relations
How do you catch the attention of national media when you’re a small family-owned business? Try taking your product on the road. That’s what Lathem, Inc., of Atlanta, Ga., did recently when they wanted to introduce their futuristic time clock to businesses and...
by Wendy Alpine | Jun 15, 2011 | Media - Newspaper, Public Relations, Social Media
Since the Anthony Weiner story broke, I’ve been reading stories about other sex scandals among politicians and how they’ve survived. I was thinking how interesting it is that not one of the examples mentioned involved a woman politician. Why is it that you...
by Wendy Alpine | Jun 12, 2011 | Media - Newspaper, Media - Television, Public Relations
More than 4 million Americans have hepatitis C. Most people with the disease don’t know they have it because symptoms are elusive and often don’t show up for 20 or 30 years. Two out of three people with hepatitis C are baby boomers. Some doctors say all...
by Wendy Alpine | Jun 2, 2011 | Public Relations, Social Media
The recent story concerning Rep. Anthony Weiner and the lewd Twitter picture sent to a college student puts the microscope on how to respond to a social media crisis. Questions have been raised as to whether he mismanaged his response to the situation. Did he...
by Wendy Alpine | Feb 25, 2011 | Public Relations, Social Media
A great PR person is a great storyteller. Simple as that. When I work with clients, I want to hear their stories. Of course, I also want to know what their goals, objectives and expectations are for public relations. That’s a given. But learning their stories is where...
