by Wendy Alpine | Jan 9, 2013 | Public Relations, Social Media, Wendy Alpine
It’s the New Year!! What resolutions have you made? Have you decided to lose weight? Exercise more? Take more time out for yourself? Here is a list of resolutions that might help maximize your public relations efforts in the year ahead: Outline your promotion goals...
by Wendy Alpine | Dec 28, 2012 | Public Relations, Wendy Alpine
Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR: Get people to keep using...
by Wendy Alpine | Dec 21, 2012 | Public Relations
As I look back on the year and my clients, I realized that not all of them really understand what PR can and can’t do for them and their businesses. In some cases, PR can go a long way to building awareness for a company and its products, while in other cases it can...
by Wendy Alpine | Nov 7, 2012 | Advertising, Public Relations, Wendy Alpine
While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a “mouse” with a business-savvy mind. At least that’s what I learned when I recently attended their seminar, “Disney’s Approach to Business...
by Wendy Alpine | Oct 17, 2012 | Advertising, Public Relations, Social Media
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished. But as businesses, we have to begin...
by Wendy Alpine | Oct 1, 2012 | Market Research, Media - Newspaper, Media - Television, Public Relations, Social Media
Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public’s attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency...
