by Wendy Alpine | Apr 17, 2013 | Advertising, Market Research, Media - Newspaper, Public Relations, Wendy Alpine
Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.” ZZZZzzzzzzz. With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000...
by Wendy Alpine | Apr 3, 2013 | Advertising, Market Research, Media - Newspaper, Public Relations, Wendy Alpine
Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Well, media relations is something like that. It takes a number of ingredients in just the right amount...
by Wendy Alpine | Mar 21, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
In the beginning, there was fear!! What would I say? I’m not that original. Everything I have to say has been said before. How do I begin? I don’t have time to blog! My business is too small. I initially had all those same reservations. I was encouraged to...
by Wendy Alpine | Mar 6, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
Once you’ve made the commitment to blog, the next hurdle is “What do I blog about?” Here are 5 tips for finding or creating interesting blog topics. 1. Follow your industry e-newsletters See what they’re writing about and pick a topic to research, expand and opine...
by Wendy Alpine | Feb 21, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
Blogging can be fun or it can be a drag. If you love to write, try your hand at blogging. If not, find a PR professional who can do it for you. I’ve been blogging for a while, so I wanted to share a few things I’ve learned about how to blog: 1. Be helpful...
by Wendy Alpine | Jan 25, 2013 | Public Relations, Wendy Alpine
In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals: Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way...
