1. Follow your industry e-newsletters
See what they’re writing about and pick a topic to research, expand and opine upon. If you can give your take on a particular topic, you start developing your “voice.” And once you share it, you will find that others may respond, adding their thoughts to the discussion.
2. Research topics you’re interested in on the Internet
Read how others have handled a topic and then see if you agree, disagree or have something to add. If you do use something from another blog, cite the blogger/source and provide a link. If not, paraphrase the idea and put it in your own words.
3. Consider tips and tricks
While we are flooded with top 10 ways for this or top 5 ways for that, using numbered tips is a good way to jump into blogging. It helps organize your thoughts. It’s also a way to get listed on other email newsletters in your industry, positioning yourself as an expert or thought leader.
4. Get more mileage out of meetings
Blog about it. If you go to an industry meeting, whether local or national, blog on that. Perhaps someone wanted to go and couldn’t. I did that about a Disney seminar, and realized I could get several blogs out of it.
5. Create an editorial calendar for six months to a year of topics
Trying to come up with topics on the fly when your post date is rapidly approaching is not the way to go. Try to make a list of blog topics in advance so that you have time to do your research and writing. Keeping and using a calendar will help spark ideas depending on the time of year that the blog will post. Go to Hubspot for a great Excel document to help you do this.
Tags: Blogging, Digital Marketing, Industry e-newsletters, PR, public relations, social media