by Wendy Alpine | Mar 9, 2017 | Media - Internet, Media - Newspaper, Media - Television
Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Today, being in the news can have global affects and can be accomplished quicker...
by Alpine Communications | Jan 15, 2017 | Branding, Media - Internet, Media - Newspaper, Media - Television, Press Release, Public Relations
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. When the national presidential debates were in full swing last fall, we...
by Wendy Alpine | Jan 9, 2015 | Market Research, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
[Time to Read: 4.8 mins] It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider: Industry Targeting Industry targeting is a great way to reach...
by Wendy Alpine | Nov 26, 2013 | Advertising, Health IT, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
About two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health IT leaders in the Southeast. It was great getting to know...
by Wendy Alpine | Jul 11, 2013 | Crisis Management, Media - Internet, Media - Television, Public Relations, Social Media, Wendy Alpine
In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities. The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional...
by Wendy Alpine | Jul 2, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a...
