by Wendy Alpine | Jun 12, 2013 | Advertising, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper...
by Wendy Alpine | May 29, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Wendy Alpine
In my last blog, I talked about mistakes 1 & 2, that most businesses make when working with PR consultants. This blog contains mistakes 3-6, highlighting proper training, need for good communication, staying in for the long haul and the client and PR person being...
by Wendy Alpine | May 15, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Wendy Alpine
As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. One of the reasons is that many...
by Wendy Alpine | May 1, 2013 | Media - Television, Public Relations, Wendy Alpine
Want to look like a hero to your customers? Solve a problem. We helped our client, www.HealthGate.com, position themselves as a superhero coming to the rescue of consumers looking for cost transparency in healthcare. The story focused on how costs vary from hospital...
by Wendy Alpine | Oct 1, 2012 | Market Research, Media - Newspaper, Media - Television, Public Relations, Social Media
Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public’s attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency...
by Wendy Alpine | Aug 15, 2012 | Crisis Management, Media - Newspaper, Media - Television, Public Relations, Social Media
By now, we’ve all heard about the Chick-fil-A crisis and the resulting fall-out from CEO Dan Cathy’s comments about same-sex marriage. It sparked a big furor and an intense reaction across the country. Before that, it was the Ralph Lauren U.S. Olympic team uniform...
