Media – television Category

When Zombies Are At Your Door: CDC Campaign Offers Surprising, Effective PR Tactic

Posted on: October 1st, 2012 by Wendy Alpine

Update: While this post was written a few years ago, it is still a good example of a creative campaign to get the public’s attention about emergency preparedness. Since then, it was brought to my attention that there is a new link for information about emergency alerts and preparedness and I was asked to post it. Read More

Crisis Communications: What Do You Do When Something Goes Awry?

Posted on: August 15th, 2012 by Wendy Alpine
Alpine - Crisis Communicatins

Running Afowl: Chicken Sandwich Sparks Controversy

By now, we’ve all heard about the Chick-fil-A crisis and the resulting fall-out from CEO Dan Cathy’s comments about same-sex marriage. It sparked a big furor and an intense reaction across the country. Read More

7 Differences Between Advertising and Public Relations

Posted on: August 3rd, 2012 by Wendy Alpine

Wendy Alpine discusses the differences and benefits of both advertising and public relationsAs I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?” People will comment on our great PR when it is actually a paid ad. Read More

Futuristic Time Clock Wows Business and Media

Posted on: October 14th, 2011 by Wendy Alpine

How do you catch the attention of national media when you’re a small family-owned business? Try taking your product on the road.

That’s what Lathem, Inc., of Atlanta, Ga., did recently when they wanted to introduce their futuristic time clock to businesses and dealers throughout the country. Read More

Hepatitis C – Silent Killer

Posted on: June 12th, 2011 by Wendy Alpine

More than 4 million Americans have hepatitis C. Most people with the disease don’t know they have it because symptoms are elusive and often don’t show up for 20 or 30 years. Read More

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