by Wendy Alpine | Jun 12, 2013 | Advertising, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper...
by Wendy Alpine | May 29, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Wendy Alpine
In my last blog, I talked about mistakes 1 & 2, that most businesses make when working with PR consultants. This blog contains mistakes 3-6, highlighting proper training, need for good communication, staying in for the long haul and the client and PR person being...
by Wendy Alpine | May 15, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Wendy Alpine
As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. One of the reasons is that many...
by Wendy Alpine | Mar 21, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
In the beginning, there was fear!! What would I say? I’m not that original. Everything I have to say has been said before. How do I begin? I don’t have time to blog! My business is too small. I initially had all those same reservations. I was encouraged to...
by Wendy Alpine | Mar 6, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
Once you’ve made the commitment to blog, the next hurdle is “What do I blog about?” Here are 5 tips for finding or creating interesting blog topics. 1. Follow your industry e-newsletters See what they’re writing about and pick a topic to research, expand and opine...
by Wendy Alpine | Feb 21, 2013 | Media - Internet, Public Relations, Social Media, Wendy Alpine
Blogging can be fun or it can be a drag. If you love to write, try your hand at blogging. If not, find a PR professional who can do it for you. I’ve been blogging for a while, so I wanted to share a few things I’ve learned about how to blog: 1. Be helpful...
