Why Should I Blog?

One of the questions I frequently get from clients is: “Do I need a blog? What should I blog about?” In fact, that’s what I asked myself when I first started thinking about blogging. But the truth is that in today’s social media driven world, you can’t afford not to...

Viral Videos: How Do They Do It?

Many companies we talk to these days want a “viral video.” They cite the example of Blendtec’s Will it Blend? video series that use a “mad” scientist to pulverize iPhones and other gadgets to demonstrate the power of a blender. Garnering millions of hits on YouTube,...