by Wendy Alpine | Nov 26, 2013 | Advertising, Health IT, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
About two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health IT leaders in the Southeast. It was great getting to know...
by Wendy Alpine | Nov 8, 2013 | Health IT, Media - Internet, Media - Newspaper, Wendy Alpine
An Interview with Bioscape Digital CEO Stuart Bracken Many health IT companies do a great job creating solutions that will revolutionize health care, but where they fall short is their ability to communicate in simple terms how their product works and how it benefits...
by Wendy Alpine | Oct 18, 2013 | Advertising, Ann Warren, Media - Internet, Public Relations, Social Media
By Ann Warren Recently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google...
by Wendy Alpine | Oct 3, 2013 | Media - Internet, Wendy Alpine
Web writing is different from other writing. Brief and to the point, web writing has to grab your reader quickly. It demands shorter paragraphs, terser sentences and shorter words. Need to explain things? You can take your time in press releases and bylined articles,...
by Wendy Alpine | Jul 11, 2013 | Crisis Management, Media - Internet, Media - Television, Public Relations, Social Media, Wendy Alpine
In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities. The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional...
by Wendy Alpine | Jul 2, 2013 | Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a...
