by Rhea Singi | Nov 24, 2020 | Branding, Community Relations
Apart from making the world a better place, a commitment to serving the greater good has other benefits for businesses as well. Take a look at Domino’s, Nike, and Americold. The media loves a good human story Especially now, people are desperate for some good news....
by Alpine Communications | Jan 15, 2017 | Branding, Media - Internet, Media - Newspaper, Media - Television, Press Release, Public Relations
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. When the national presidential debates were in full swing last fall, we...
by Wendy Alpine | Aug 25, 2016 | Branding, Case Studies
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business: 9 Ways Your Case...
by Wendy Alpine | Jul 25, 2016 | Advertising, Branding
If you want your business to grow, then you need to look for ways to promote your product or services. If you can promote your business without spending an exorbitant amount of money – even better! One option many companies use is the newsletter. However,...
by Wendy Alpine | Jul 11, 2016 | Branding, Marketing, Social Media Marketing
While marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews. As Matt...
by Wendy Alpine | May 25, 2016 | Branding, Press Release
Something exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. There’s an alternative that has a far-reaching scope – a well-written press release....
