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Does Your Company Want to Be Seen as a Problem-Solver?
Want to look like a hero to your customers? Solve a problem. We helped our client, www.HealthGate.com, position themselves as a superhero coming to the rescue of consumers looking for cost transparency in healthcare. The story focused on how costs vary from...
Spruce Up Your Press Release with These Five Tips
Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.” ZZZZzzzzzzz. With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000...
Having Your Cake and Placing It, Too!
Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Well, media relations is something like that. It takes a number of ingredients in just the right...
Why Don’t I Blog? Top 3 Reasons
In the beginning, there was fear!! What would I say? I’m not that original. Everything I have to say has been said before. How do I begin? I don’t have time to blog! My business is too small. I initially had all those same reservations. I was encouraged to...
5 Tips for Finding Blog Topics
Once you’ve made the commitment to blog, the next hurdle is “What do I blog about?” Here are 5 tips for finding or creating interesting blog topics. 1. Follow your industry e-newsletters See what they’re writing about and pick a topic to research, expand and opine...