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“Do You Do Social Media?” & Other Not-So-Savvy Questions from Small Business
{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool....
4 Incredibly Simple PR Tricks for Small Business
{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? How do you catch the media’s eye? Here are 4 simple tricks: Become a blogging...
Using Display Advertising as a Content Distribution Network
By Stacy Williams, CEO, Big Drum {3:36 minutes to read} Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers' pain...
Ingredients for Branding a Winning Customer Profile
{ 4:45 minutes to read} Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits: Establish brand recognition Build trust and credibility Gain more exposure Increase website traffic (by...
Four Ways Content Boosts SEO Results
By Stacy Williams, CEO, Big Drum Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. You can...