Branding Category

Client Success Story: Tie Into National News to Get Attention for Your Business

Posted on: January 15th, 2017 by Alpine Communications

Public Relations | Tying Into National News | Atlanta | AlpineTying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. Read More

9 Ways Case Studies Can Be Used to Build Business

Posted on: August 25th, 2016 by Wendy Alpine

Customer satisfactionIn our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More

Creating an Engaging, Effective Newsletter

Posted on: July 25th, 2016 by Wendy Alpine

newsletterIf you want your business to grow, then you need to look for ways to promote your product or services. If you can promote your business without spending an exorbitant amount of money – even better! Read More

How to Collect Customer Reviews

Posted on: July 11th, 2016 by Wendy Alpine

thumbs upWhile marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews.  Read More

8 Tips for Writing a Great Press Release

Posted on: May 25th, 2016 by Wendy Alpine

Tablet computer on a desk - Press ReleaseSomething exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. Read More

9 Ways to Make Your Branding Efforts Personal

Posted on: May 11th, 2016 by Wendy Alpine

BrandYour brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More

9 PR Tips for Standing out from the Crowd

Posted on: April 13th, 2016 by Wendy Alpine

color run, girls If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. Read More

How to Define & Develop an Effective Brand: 7 Steps

Posted on: December 11th, 2015 by Wendy Alpine

What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. Read More

Judson Women’s Leadership Conference Features Strong Women Leaders

Posted on: July 15th, 2015 by Wendy Alpine

I was excited to attend the second annual Judson Women’s Leadership Conference with my 19-year-old daughter, Jessica, a college sophomore, earlier this month. While it was geared to college students and young professionals, there was great information shared by leading women business leaders on motivation, career advice and leadership. Read More

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

Read More

Testimonials

Wendy Alpine of www.alpinepr.com discusses what you should NOT expect from PR." />Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR:
  • Get people to keep using your product if it’s…
What Not to Expect from PR

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