Posts Tagged ‘social media marketing’

5 Reasons to Hire a PR Professional

Posted on: January 10th, 2017 by Wendy Alpine


PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. Read More

7 Tips for Choosing the Right Marketing Content

Posted on: November 25th, 2016 by Wendy Alpine

qtq80-E5mAGMIf you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. Read More

How to Define & Develop an Effective Brand: 7 Steps

Posted on: December 11th, 2015 by Wendy Alpine

What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. Read More

HIMSS 2014 Was the Place to See or Be Seen for Health IT Companies

Posted on: March 19th, 2014 by Wendy Alpine

HIMSS 2014 Was the Place to See or Be Seen for Health IT Companies By Wendy AlpineLast month, the largest gathering of health IT professionals converged in Orlando for Healthcare Information and Management Systems Society (HIMSS) 2014. It was an event marked with hundreds of exhibitors, educational sessions and networking events. Read More


Last spring, the CDC developed an usual campaign to get publicity for emergency preparedness during hurricane season: zombies. By listening to their audience – some of whom said they were concerned about zombies following last March’s Japan earthquake and tsunami – they decided to launch a “…
When Zombies Are At Your Door: CDC Campaign Offers Surprising, Effective PR Tactic

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