by Wendy Alpine | Dec 18, 2015 | Advertising, Marketing, Public Relations
At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He was also looking for appointment setter services to help him with lead generations to drive responses from potential clients. He...
by Wendy Alpine | Dec 11, 2015 | Branding, Social Media Marketing
What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. “Brand development is the sum of the good, the bad,...
by Wendy Alpine | Nov 25, 2015 | Advertising, Media - Internet, Public Relations, Social Media
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a...
by Wendy Alpine | May 22, 2015 | Media - Internet, Social Media
{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool....
by Wendy Alpine | Jan 19, 2015 | Media - Internet, SEO, Social Media, Wendy Alpine
By Stacy Williams, CEO, Big Drum Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. You can achieve...