by Wendy Alpine | Sep 9, 2016 | Case Studies, Marketing
Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency...
by Wendy Alpine | Aug 25, 2016 | Branding, Case Studies
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business: 9 Ways Your Case...
by Wendy Alpine | Jul 11, 2016 | Branding, Marketing, Social Media Marketing
While marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews. As Matt...
by Wendy Alpine | Jun 24, 2016 | Social Media
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to...
by Wendy Alpine | Feb 10, 2016 | Marketing, Public Relations
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public...