by Wendy Alpine | Dec 11, 2013 | Advertising, Health IT, Public Relations, Social Media, Wendy Alpine
Today, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated. But a start-up company in Atlanta is hoping...
by Wendy Alpine | Nov 26, 2013 | Advertising, Health IT, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
About two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health IT leaders in the Southeast. It was great getting to know...
by Wendy Alpine | Nov 8, 2013 | Health IT, Media - Internet, Media - Newspaper, Wendy Alpine
An Interview with Bioscape Digital CEO Stuart Bracken Many health IT companies do a great job creating solutions that will revolutionize health care, but where they fall short is their ability to communicate in simple terms how their product works and how it benefits...
by Wendy Alpine | Oct 3, 2013 | Media - Internet, Wendy Alpine
Web writing is different from other writing. Brief and to the point, web writing has to grab your reader quickly. It demands shorter paragraphs, terser sentences and shorter words. Need to explain things? You can take your time in press releases and bylined articles,...
by Wendy Alpine | Sep 20, 2013 | Public Relations, Wendy Alpine
At 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. I didn’t give the Diana Nyad story a lot of thought until recently. Her story of perseverance made...
by Wendy Alpine | Sep 17, 2013 | Media - Newspaper, Public Relations, Wendy Alpine
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Wendy Alpine wendy@alpinepr.com...
