by Wendy Alpine | Jun 5, 2014 | Advertising, Media - Internet, Public Relations, Social Media, Wendy Alpine
Companies, whether Business to Business (B2B) or Business to Consumer (B2C), are always looking at fresh approaches to promote their business. I recently came across this article from MediaPost about Boost Mobile and their innovative “Spokesbattle” campaign to select...
by Wendy Alpine | May 2, 2014 | Advertising, Public Relations, Wendy Alpine
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and...
by Wendy Alpine | Mar 19, 2014 | Health IT, Networking, Social Media, Wendy Alpine
Last month, the largest gathering of health IT professionals converged in Orlando for Healthcare Information and Management Systems Society (HIMSS) 2014. It was an event marked with hundreds of exhibitors, educational sessions and networking events. Many health IT...
by Wendy Alpine | Feb 14, 2014 | Health IT, Public Relations, Wendy Alpine
Read how Alpine PR client Lathem, Inc. saves hospitality companies time and money with their cloud-based time and attendance system. Alpine PR has been helping Lathem promote their products since 2001 when they launched their first automated timekeeping solution that...
by Wendy Alpine | Feb 14, 2014 | Public Relations, Wendy Alpine
Ravi Mikkelsen, CEO of HR tech startup jobFig, understands the powerful role public relations can play in getting the word out about your company. “I see how PR can be critical for tech-oriented startups that don’t have the skills or language necessary to communicate...
by Wendy Alpine | Jan 30, 2014 | Social Media, Wendy Alpine
It was a day unlike any other in Atlanta. Usually, we are known for our mild winters and snow is an unusual, if welcomed, occurrence. But on Tues., Jan 28, Hotlanta became Snow Jam 2014, with commuters stranded for hours, people sleeping in CVS stores and children...
