by Wendy Alpine | Dec 3, 2014 | Public Relations, Wendy Alpine
I read a great article on LinkedIn from Lucy Marcus, CEO, BBC columnist, and host of Reuters “In the Boardroom with Lucy Marcus.” It pointed out that with all the breaches in data going on, perhaps one of the easiest and least thought of ways to spill the company...
by Wendy Alpine | Nov 18, 2014 | Advertising, Public Relations, Social Media, Wendy Alpine
“What does Alpine Communications do?” I’m often asked at networking meetings. When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain what...
by Wendy Alpine | Sep 22, 2014 | Advertising, Branding, Market Research, Wendy Alpine
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero. Apparently, juice sales are down 22% because of a disease called citrus...
by Wendy Alpine | Aug 25, 2014 | Advertising, Market Research, Public Relations, Wendy Alpine
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit...
by Wendy Alpine | Aug 12, 2014 | Public Relations, Wendy Alpine
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. The first few days went off without a hitch – he woke up by himself and got on the bus. When he came home from...
by Wendy Alpine | Jul 24, 2014 | Public Relations, Social Media, Wendy Alpine
Starbucks is a company that seems to be always reinventing itself. Their latest announcement was that they’re providing free tuition for employees who want to pursue a college education. The news earned them a good bit of publicity, including Jon Stewart interviewing...
