by Wendy Alpine | Nov 25, 2015 | Advertising, Media - Internet, Public Relations, Social Media
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a...
by Wendy Alpine | Oct 28, 2015 | Social Media
Did you know? 70% of marketers have successfully used Facebook to gain new customers. 86% of active Twitter users say they plan to purchase regularly from a brand they follow. 82% of SMBs find social media effective for lead generation 90% find social media to be an...
by Wendy Alpine | Oct 13, 2015 | Social Media
Recently Twitter released a new app called Periscope. This new app is designed for live video streaming and offers a chat function for easy interaction, and the ability to save your videos for up to 24 hours. As with other social media platforms, you can build...
by Wendy Alpine | May 22, 2015 | Media - Internet, Social Media
{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool....
by Wendy Alpine | Apr 24, 2015 | Media - Internet, Public Relations, Social Media, Wendy Alpine
{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? How do you catch the media’s eye? Here are 4 simple tricks: Become a blogging...
by Wendy Alpine | Mar 10, 2015 | Advertising, Market Research, Media - Internet, Social Media, Wendy Alpine
By Stacy Williams, CEO, Big Drum {3:36 minutes to read} Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’...
