by Wendy Alpine | Aug 10, 2017 | Press Release, Public Relations, Social Media
Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there...
by Wendy Alpine | Jul 13, 2017 | Public Relations, Social Media
The days are longer, the weather is warm and it’s finally beach season. For many, summer means freedom and not a care in the world. However, for many businesses, summer can mean less revenue coming in. Follow these 5 PR Tips to break out of your slump and help...
by Wendy Alpine | Jun 24, 2016 | Social Media
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to...
by Wendy Alpine | Feb 24, 2016 | Public Relations, Social Media
Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media....
by Wendy Alpine | Jan 13, 2016 | Marketing, Public Relations, Social Media
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and...
by Wendy Alpine | Dec 22, 2015 | Marketing, Media - Internet, Social Media, Social Media Marketing
Did You Know that…? · 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015) · 794 million users login daily via a mobile device (Facebook Investor Report, November 2015) · 23% of adult Internet users are on...
