by Wendy Alpine | Aug 3, 2012 | Advertising, Market Research, Media - Newspaper, Media - Television, Public Relations
As I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?”...
by Wendy Alpine | Oct 14, 2011 | Media - Newspaper, Media - Television, Public Relations
How do you catch the attention of national media when you’re a small family-owned business? Try taking your product on the road. That’s what Lathem, Inc., of Atlanta, Ga., did recently when they wanted to introduce their futuristic time clock to businesses and...
by Wendy Alpine | Jun 15, 2011 | Media - Newspaper, Public Relations, Social Media
Since the Anthony Weiner story broke, I’ve been reading stories about other sex scandals among politicians and how they’ve survived. I was thinking how interesting it is that not one of the examples mentioned involved a woman politician. Why is it that you...
by Wendy Alpine | Jun 12, 2011 | Media - Newspaper, Media - Television, Public Relations
More than 4 million Americans have hepatitis C. Most people with the disease don’t know they have it because symptoms are elusive and often don’t show up for 20 or 30 years. Two out of three people with hepatitis C are baby boomers. Some doctors say all...
