by Wendy Alpine | Nov 26, 2013 | Advertising, Health IT, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
About two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health IT leaders in the Southeast. It was great getting to know...
by Wendy Alpine | Oct 18, 2013 | Advertising, Ann Warren, Media - Internet, Public Relations, Social Media
By Ann Warren Recently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google...
by Wendy Alpine | Jul 25, 2013 | Advertising, Public Relations, Wendy Alpine
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. But thinking about the...
by Wendy Alpine | Jun 12, 2013 | Advertising, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper...
by Wendy Alpine | Apr 17, 2013 | Advertising, Market Research, Media - Newspaper, Public Relations, Wendy Alpine
Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.” ZZZZzzzzzzz. With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000...
by Wendy Alpine | Apr 3, 2013 | Advertising, Market Research, Media - Newspaper, Public Relations, Wendy Alpine
Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Well, media relations is something like that. It takes a number of ingredients in just the right amount...
